Not every business needs the same type of website — and not every budget requires the same approach.
Whether you're just getting started or looking to upgrade, understanding your options helps you make a confident, informed decision.
Below is a straightforward breakdown of common website paths, typical investment ranges, and what affects cost.
Best for: startups, hobby businesses, side projects, testing an idea
Platforms: Squarespace, Wix, Shopify starter plans, etc.
DIY platforms are affordable and accessible. You can launch quickly using pre-built layouts and simple customization tools.
However:
Good fit if: You have more time than budget and are comfortable learning new tools.
Best for: small businesses wanting a polished look without full custom development
$1,500 – $4,000
This approach uses a high-quality theme or template as a foundation and customizes it to your brand.
Good fit if: You want a professional presence without the investment of a fully custom build.
Best for: established businesses, service providers, organizations with growth goals
$4,000 – $12,000+
A custom build is designed specifically for your audience and business objectives.
Good fit if: Your website is a primary marketing tool and revenue driver.
Best for: businesses selling products online
$5,000 – $20,000+
E-commerce requires more structure and backend configuration than informational sites.
Good fit if: Online sales are a core part of your business model.
Launching a website is not the end — it's the beginning.
$75 – $300+ per month
A well-maintained site protects your investment and prevents downtime or security issues.
Regardless of the path you choose, pricing is shaped by:
The clearer your goals and content are at the start, the more efficient (and cost-effective) the project becomes.
Some businesses truly do well with a DIY platform. Others need a more strategic foundation from the start.
If you're unsure which direction makes sense for your goals, we're happy to help you think it through — even if we're not the right partner for your project.